So what draws people to Zermatt?
First and foremost, it is the mountains, 38 of which are over 4000m high – including, of course, the Matterhorn: a true icon and undeniably the most recognisable peak on the planet.
Back in Whymper’s time, travelers were mainly just content to gaze in awe at the breathtaking vistas, although some came to climb the natural megaliths that make up Zermatt’s skyline.
The tradition of hiking and mountaineering still persists, but nowadays winter visitors also enjoy one of the Alps’ greatest ski areas. On-piste and off-piste, heli-ski and ski touring – all are amongst the best anywhere in the world.