The Best Locations for Instagram in Zermatt

The attraction of Zermatt has been well documented, from its postcard town to the dramatic mountains. So it’s no wonder that it is one of the most Instagrammed ski resorts in the Europe.

There are almost half a million Instagram posts tagged with #Zermatt. That equivalent to over 60,000 images of Zermatt every being uploaded every year, or almost one every minute!

Putting that into context the Eiffel Tower gets 1m tags a year, and the most Instagrammed place in the world is Disneyland with over 14 million tags since Instagram started seven years ago.

The 2nd most popular ski resort on Instagram

Our research suggests that Zermatt is one of the most popular ski resorts in the Alps to be Instagrammed with double the number of tags of most of other big resorts, beaten by #Chamonix.

The main rule of Instagramming in Zermatt is to make sure you include the iconic Matterhorn somewhere in your picture.

The mountain has 385,000 posts tagged with #matterhorn. Very few of these are taken on the actual top of the Matterhorn, despite six Instagrammers using #topofthematterhorn.

Where are the best places to get the ultimate Instagram photo?


Instagram pictures in Zermatt village

Zermatt is one of the prettiest and most photogenic ski resorts you will ever visit, which is why it gets a lot of shares on Instagram.

Try the ‘village from a distance’ shot, including the Matterhorn.

Or how about a picture in the middle of town while being photobombed by the Matterhorn?

And always try and get one image of some of the traditional buildings:

A post shared by Campbell Levy (@campbelllevy) on

Instagram from Kirchbrücke Zermatt

One of the most Instagrammable spots in Zermatt is on Kirchbrücke looking towards the Matterhorn as the river Visp runs below you.

Beautiful day in #Zermatt

A post shared by Matterhorn Chalets (@matterhorn_chalets) on

Instagram on the slopes of Zermatt

If you’re skiing in Zermatt, then you must get some pictures of the dramatic scenery and you skiing some of the 360km of piste!

All I can think about is the next day like this

A post shared by Jon Marrion (@jon_marrion_instructor) on

Zermatt, Suisse

A post shared by Alex Boghossian (@boghossianalex) on

Instagram pictures from the amazing Zermatt restaurants

Zermatt is famous for its amazing mountain restaurants, which is why so many people like to Instagram where they are eating, in town or on the slopes.

Instagram on the train in Zermatt

One of our favourite things about Zermatt is the transport, and it’s one of the few resorts you travel to by train (being a car-free resort) and can catch a train (on the Gornergrat line) to go skiing. “How do you like my #commuting?”

A post shared by Federico (@fedemosso1981) on

Instagramming with a Toblerone

Is this the ultimate Zermatt Instagram moment. We know how Toblerone and Zermatt are historically linked, so for those not on holiday in Zermatt who wish they were, it is possible – with a little imagination – to pretend they are.

Não podia faltar. 🏔#clichê #toblerone #matterhorn #zermatt

A post shared by Felipe Miniskiskosky (@felipemininsk) on

A post shared by 김수민 (@cantat_a) on

Instagram at Lake Stellisee

To get to this spot you need to get to Blauherd and take a short walk. It will be worth it as your Instagram followers will loving these photos!



Find out how to stay in this beautiful ski resort

If you have been inspired and would like to head to one of the most Instagrammable ski resorts in Europe, then please give us a call +41 79 247 15 88 or check out all our Instagram friendly catered ski chalets in Zermatt.


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